Let us first understand what landing pages are?

A landing page is a web page that a prospective customer
can land on in search of a company or brand that can work on his or her
requirements. It is unlike your website home page, they are technically
designed and developed purely for marketing purposes. The landing page will
have all the details of your product or service in brief along with a call to
action. In other words, it is a page that serves a single and focused purpose.
A visitor landing on this page is more likely to become your customer. Hence, you
may call this page a lead conversion page.

Landing pages are important to lead conversion and
provide accurate information to the prospective customers about the services
you provide.

You need to focus on making this page interactive and
equally interesting. What I mean by interesting is that you can include an
offer that can instantly get the attention of the prospective customer. There
are several other purposes that this page can serve. Be it making an offer or
deal, sharing a piece of information in return of collecting data like an email
address or contact information of the customer.

Landing pages can also act as a page that leads to a lead generation page. One of the most common examples is a landing page leading the visitor to an e-commerce website where a purchase of the product can be made.

Landing Page, a medium to drive Sales:

A great landing page will convince a visitor that sharing contact information is worth in return for the deal, offer or information. You can have multiple landing pages that can serve different purposes and focus on the different domains of interest. One of the most important reasons to have a good landing page is SALES. No business can survive without sales. All you need is sales once you have set up your website and brand. An effective landing page is a great way to drive traffic to your website. One of the most important tools in SEO. As per the research and trends, almost more than 75% of businesses now use landing pages to drive sales, leads, and traffic.

Why Landing Pages are still not used?

One common mistake people do is using the website home
page as a landing page which is no way a good strategy. One of the major
reasons why people are not using landing pages is that they believe that these
pages are hard to maintain and manage.

What makes a Landing page effective?

1. Forms & call to action must be short :

You need not have a huge lengthy form. As per research, more than 50% of people skip lengthy forms. And you may not want a prospective customer to skip the form after so much hard work you did.

2. Focus purely on offer or purpose and not the company :

Landing pages need not have to mention a lot about the company. The focus should be the offer that may interest the visitor and ultimately interact with a call to action.

3. Precise & accurate content :

You need not write theory or history about any particular topic. Write precise content that only speaks about the purpose. More accurate content, more are the chances of lead conversion.

4. Have a Thank You page:

Your landing page must lead to a thank you page. This helps your customers understand that their details were successfully submitted to you.

If you still need more details about landing pages or need our experts to make one effective landing page for you, feel free to reach us. You can send us an email with your requirements on business@10dumbs.com or Whatsapp us on 9769293059

We will ensure that you have a great landing page that can have a great ROI. 10 Dumbs Inc. is a leading Digital Marketing company in Mumbai and Navi Mumbai, India.

Our SEO experts with several years of experience ensure that your business is never short of business leads.

Contact us today for all your Digital Marketing requirements.